Privacy Policy

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 This Privacy Notice: (A) describes how We or Our affiliates, licensees, collect, transfer and manage the personal information You provide Us when You access or use Our Services; (B) identifies certain rights and options You may have with respect to Your personal information and privacy; and (C) includes the provisions set forth herein as well as the terms and conditions provided in Our Data Processing Agreement (as applicable in certain jurisdictions) and Cookie Policy.

1. PRIVACY NOTICE CHANGES

We may modify this Privacy Notice from time to time to comply with Our legal requirements and to account for changes to Our practices. Changes to this Privacy Policy will be posted on the Privacy Notice link on Our Website. The Last Revised date on the top left of the Privacy Notice will identify the date it was last updated.

2. LEGITIMATE BASIS

You and Us have entered into a binding Agreement. In order to meet Our obligations under the Agreement, we have a legitimate business interest to collect, process and share Your personal information as set forth herein.

3. PERSONAL INFORMATION

A. Personal information. Personal information is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The following are personal information categories of date that We may collect from You:

i. Contact Information. Name, postal address, unique personal identifier, telephone number, online identifier, Internet Protocol address, email address, company name, or other similar information.

ii. Protected Classification Information. Sex, gender, medical condition, national origin, disability, age.

iii. Transaction Information. Services purchased, obtained, or considered, other purchasing or consuming histories or tendencies.

iv. Personal Network Information. Browsing history, search history, information regarding Your interaction with the Services and advertisements (please also see Section 4(c) below).

v. Geolocation Data. Mailing address or billing address.

vi. Visual, audio, olfactory, electronic, or similar data. Physical characteristics or description, video or photos You choose to share.

vii. Professional Information. Employer name and employment history.

viii. Financial Information. Bank account number, credit card number, debit card number, other financial information.

ix. Inferences from the foregoing categories. Additional demographic information reflecting Your preferences and characteristics.

4. SOURCES OF INFORMATION

A. When You Contact Us. We receive Your personal information when You contact Us, create an Account, register to receive Our newsletter; or when You purchase tickets for an Event, acquire Merchandise or use Services for some other authorized purpose.

B. Social Media Platforms. If You access Our Website through a Facebook, Instagram, Twitter or another similar service (“Social Media Platform”). We may have access to the profile information associated with Your Social Media Platform account. We may also be able to access information contained in cookies placed on the device used to access and use the applicable Social Media Platform. “Cookies” are text-only pieces of information that a website transfers to an individual’s hard drive or other website-browsing equipment for record-keeping purposes. Cookies allow Services to remember important information that will make Your use of Services more convenient.

C. Personal Network Information and Log Data. We also collect Your public IP address when You visit Our Website. We may use Your public IP address in order to determine whether certain requests are fraudulent or frivolous and We may automatically cross-reference Your public IP address with Your domain. When visiting Our Website from Your personal network Your IP address and any associated domain name will be treated as Your “Personal Network Information”. “Log Data” does not include Personal Network Information.

5. USE OF PERSONAL INFORMATION

We use personal information as follows:

A. To keep You informed about Our Services, Your requests for Services and provide You with customer services and other support.

B. To create, develop, operate, deliver, and improve Our Content, Merchandise, Events, Beers and advertising.

C. To protect Our Services and other Users, as well as to enforce Our rights under the Agreement (specifically for anti-fraud purposes and to prevent illegal or unauthorized activity).

D. To verify that You are eligibility for certain Services. For example, We may use date of birth to determine that You are of the Age of Majority.

E. To for internal purposes such as auditing, data analysis, and research;

F. To improve Our products, Merchandise, Events, Beers, and overall Service provided, and customer communications.

G. To evaluate Your candidacy pursuant to our Career Privacy Notice during the recruiting and employment process.

H. For marketing and promotional purposes, including to inform You of products, Services that We or Our partners may offer.

I. To generate aggregated data which is created after removing personal information that identify You. We may combine that information with information We collect from other Users to improve the quality and value of Services and to analyze and understand how Our Website is used.

6. HOW WE SHARE YOUR INFORMATION

A. Service Providers. We share Your personal information with vendors to who assist Us with making Services available to You, conduct quality assurance testing; provide technical support; and/or to provide other Services to Us (“Service Providers”). Except as otherwise stated in this Privacy Notice, third party Service Providers are required to use Your personal information other than to provide requested Services.

B. Affiliates. We may share some or all of Your personal information with Our affiliates, in which case We will require our affiliates to honor this Privacy Policy.

C. Legal Compliance. We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Your personal information to government or law enforcement officials or private parties in response to lawful requests when We believe disclosure or sharing is necessary to comply with any legal obligation, enforce the Agreement, respond to claims and legal process, protect Our property and rights or a third party, protect the safety of the public or any person, or prevent or stop any illegal, unethical or legally actionable activity.

D. Corporate Restructuring. We may share some or all of Your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction, or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of Our business or assets. In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset.

E. Legitimate Business Purposes. We may also disclose Your personal information when it may be necessary for other legitimate purposes as reasonably determined by Us.

7. COOKIES, TRACKING TECHNOLOGIES AND BEHAVIORAL ADVERTISING

A. Cookies and Tracking Technologies. We and Our partners, affiliates, analytics and Service Providers use cookies or other tracking technologies as pixel tags and web beacons. These are used in storing content information and preferences, analyze trends, administer and maintain Our Website, monitor User interaction with Services and to gather demographic information about Our User base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. We use cookies to remember User settings for authentication. Users can control the use of cookies at the individual browser level. If You reject cookies, You may still access and use Services, but Your ability to use some features will be fundamentally diminished. These technologies help us better understand user behavior, tell Us which parts of Our Website Users visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we accordingly treat these identifiers as personal information. Please see Our Cookie Policy for additional information.

B. Behavioral Advertising. Our websites may participate in third party behavioral advertising. This means that a third party may use technology to collect information about Your use of Our Services so that other parties can provide advertising about products and services tailored to Your interests. 

8. DATA RETENTION

Generally, We will only retain Your personal information for as long as necessary to fulfill the purposes We collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, We consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of Your personal information, the purposes for which We process Your personal information and whether We can achieve those purposes through other means, and the applicable legal requirements. Our default retention period is 3 years.

9. CONTACTING US

If You have questions or complaints about how We use Your personal information, please contact Us at:

Jersey Girl Brewing
Attention: Legal Department
426 Sand Shore Rd. Unit 1
Hackettstown, NJ 07940